In a disgustingly trendy move, The SciFi Channel will be re-branding itself as “Syfy” on July 7th.
Sci Fi president Dave Howe said the network will “embrace our legacy and our core audience” but look to “cultivate a distinct point of view with a name that we could own that invites more people in and reflects our broader range of programming.”
Translation : “Since we have abandoned our delusion that we provide quality SciFi programming, we realized that our current marketing strategy isn’t viable. I mean, we show wrestling for God sakes! How is that SciFi? Seriously, with the exception of Eureka, BattleStar Gallactica, and the Stargate franchise, most of what we broadcast is crap. Our new branding will reflect that.”