“Kurtzman said, ‘The challenge of the movie is to be 100 percent true to the fanbase but also to bring in a whole new group of people who’ve never seen Trek before.’ ”
Translation – We’re approaching this in the same way Star Trek has been handled since Gene Roddenberry’s death, badly.” You can’t do both. The Trek movies that “non fans” love, the Trekkers hate. You have to make a choice. Trying to accomidate everyone creates a bad Star Trek movie/show.