At a press conference late Monday, the CEO of Johnson Marine, makers of Johnson outboard marine engines and other recreational equipment, unveiled a new line of heavyweight cruiser style motorcycles designed to compete head to head with industry leader Harley-Davidson.
The new line of bikes, marketed under the name Big Johnson Motorcycles, will, according to Long, deliver what Harley has only promised. “Our research show that this, a Big Johnson, is what Harley buyers are really after.”
Manager Long also said that his company would follow the lead of Harley-Davidson and cash in on a huge market for non-motorcycle related products. “We realize that not every guy can have a Big Johnson,” said Long, “But image is very important to people. If they don’t have a Big Johnson, they at least want to project the image of having one.”
One female present at the product unveiling was quoted as saying, “There is no way I will let Lonnie drop 20 grand on another one of those Harleys, but 20 grand to get him a Big Johnson? Well, that’s something we could both enjoy, and it’s something he really needs.”
Sounds like a great product. I’ll be keeping my Honda though. 😉